数拓科技数字餐牌数字标牌智慧型餐饮门店新零售升级改造

<section style="box-sizing: border-box; background-color: rgb(255, 255, 255);"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">智慧型·数字餐牌</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　一种借助网络，能够随时更换内容，展示互联网信息，与顾客互动的数字餐牌，正帮助经济型连锁快餐从时间效率和品牌影响力中赢得更多竞争优势。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">什么是互联网智慧型数字标牌？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><br style="box-sizing: border-box;"/></strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　替代传统的灯箱式餐牌，数字餐牌是利用液晶显示屏展示餐品的名称、图片、价格等导购信息。从全球连锁的麦当劳、肯德基、汉堡王到国内街头巷角的酸辣粉、凉皮店、鸡排屋，数字餐牌如雨后春笋般绽现。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　相比灯箱式餐牌，数字餐牌有更好的显示效果，动态的展现方式，更低的运维成本，以及显著提升店面形象。数字餐牌全面替代传统灯箱式餐牌，只是一个时间问题。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　不止于此，近年来技术发展从未停息。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　当数字显示技术与移动互联网技术相结合，一种质变颠覆了传统餐牌的本质。传统，无论是数字餐牌，还是灯箱式餐牌，都只是单纯的展示餐品和，纯粹的依靠版式吸引眼球，引导消费。智慧型数字餐牌在继承数字餐牌所有优点的基础上，改变了餐牌。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　智慧型数字餐牌时刻与网络相连，通过网络实时的获取数据和信息，比如：获取了天气信息，就可以瞬时依据天气，改变餐牌中的主要推荐；获取了社交网络的好评，就可以将顾客对餐品的好评，立即展示到餐品的一旁；获取了库存信息，就可以立即将已的餐品撤下餐牌，或标注为“已”。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　智慧型数字餐牌与网络相连，实时的，给顾客带来更多信息量；多维度的，吸引顾客、影响顾客的消费决策。</p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><img style="max-width:710px" style="max-width: ; vertical-align: middle; box-sizing: border-box;" src="" data-ratio="1.3148148" data-w="497"/></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;"></span></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">“我们的一些产品的销量提升了63%，没有数字餐牌，就无法达到这样的销售业绩。”</p><p style="text-align: right; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">——伊恩·赫瑟林顿，SSP品牌经理</p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;">　　</span><strong style="letter-spacing: 0px; box-sizing: border-box;">为什么需要互联网智慧型数字餐牌？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　销售额低、利润率低、客户忠诚度低！</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　餐饮行业的经营者们，一直都在努力改变。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">        这场变革由原始的成本控制驱动，持续的向销售驱动演变。能够看到，越来越多的餐饮企业在行动，他们或者在门口竖满了活动海报，或者自建网站和App应用，又或者开设、微博服务号等等。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　很快，在餐饮行业也会盛行全渠道营销的理念，即在店面、电话、网站、网店、社交网络等全部营销渠道，能够获得一致的品牌形象、活动以及服务。与O2O模式相通，全渠道营销使餐饮企业以一致化的品牌形象，从各种营销渠道将客流引向店面。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><img style="max-width:710px" style="max-width: ; vertical-align: middle; box-sizing: border-box;" src="-sz_38363.jpeg@1l_640w.jpeg" data-ratio="1.5105263" data-w="574"/></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　智慧型数字餐牌，作为全渠道营销和O2O的关键节点，担负着连接线上信息，展示到实体店面的重要职责。微博上的互动，淘点点里的优惠券，里的新活动，大众点评上的好评，手机App中的送餐，怎么进店？智慧型数字餐牌，能够将这些网络信息显示在数字显示屏中，使店面营销的与其他渠道的营销策略相结合。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　不仅仅是为了提高5~6倍的关注度，采用智慧型数字餐牌本身就是一种提升品牌核心竞争力的战略行为。要么紧跟时代，要么停留在当前，而你的竞争对手绝不会停滞不前。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">“紧跟时代？还是停留在当前？餐厅一直在升级他们的POS系统，为什么不升级他</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">们的餐牌？”</p><p style="text-align: right; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">——霍夫曼，Noventri公司</p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;">　　</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;">      <strong style="box-sizing: border-box;">互联网智慧型数字餐牌的商业价值体现</strong></span><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　欧美作为连锁 餐饮业的全球领跑者，在数字餐牌领域积累了丰富的实践经验。有咨询公司，对数字餐牌的率进行了长期的跟踪调研和数据分析，结果如下：使用数字餐牌的店面，平均销售额上涨5%~15%，个别单品推荐使该单品的销售额上涨63%。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　通过汇总，智慧型数字餐牌的商业价值体现在三个方面：</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　，降低店面运营成本</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　第二，提升店面销售额</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　第三，提升店面环境和消费体验</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><img style="max-width:710px" style="max-width: ; vertical-align: middle; box-sizing: border-box;" src="" data-ratio="2.2775801" data-w="640"/></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">店面运营成本如何得以降低？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1.不再需要支出印刷、运输和更换安装的费用。智慧型数字餐牌通过模板化编排，快速生成餐牌内容，再通过网络完成分发。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2.不再需要为了捕获眼球，而铺天盖地的粘贴海报。智慧型数字餐牌能够更有效的通过动态展示和吸引人的信息，提升关注。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3.关注度提升，意味着相同展示内容，可以引起更多的观看，从广告的效益上看，是降低了每单位受众的转化成本。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">4.同时，连锁店面的内容管理效率提升，相对减少了行政管理成本。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">店面销售额如何得以提升？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1.直接刺激消费，增加单顾客的销售额。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2.产生关联销售，组合式套餐、配餐小吃的推荐，大大提高销售额。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3.针对产品，用有效的手段，吸引顾客购买。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">4.提供关联性的代金券、签到、与社交网络结合等手段，提升顾客到店频率。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">5.利用屏幕的及时信息更换，环境营造等便捷功能，提升宴会、包场销售的便利。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">6.第三方的广告销售，比如饮品广告、电影广告、手机App广告等。　</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">店面环境和消费体验如何得以提升？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">1.丰富的屏幕内容，降低顾客对排队等待时间的感知。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">2.针对目标客户群提供每日更新的网络内容，从而增加顾客到访率。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">3.在消费区域，对环境进行渲染，提升对顾客的吸引力。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">4.丰富的信息与娱乐内容，增加店面的活力与感召力。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">5.互动、社交网络的接入，改变客户的消费体验。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">“我们只有倾听我们的客户才能更好地理解未来的体验应该是什么样子的——在如何点餐，点什么和他们如何被服务方面，应该是个性化、本地化、现代化、充满诱人的气氛和选择。”</p><p style="text-align: right; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">——唐·汤普森，麦当劳执行官</p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;">　　</span><strong style="letter-spacing: 0px; box-sizing: border-box;">如何投资正确的互联网智慧型数字餐头</strong><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　如何投资数字餐牌？</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　从哪些方面来衡量数字餐牌的好坏？</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　如何判断数字餐牌适用于当下的需求，又满足企业长期发展的需求？</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　很多经营者片面的关注屏幕品牌、播放器的性能和支持的文件格式。实际上，这并不是经营者们应该关注的。选择数字餐牌，一要看比，二要看是否易用、易维护，三要看可扩展性。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">如何分析率？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　直观的看，可以评估实施数字餐牌后，相同店面销售额的变化，根据收入的增益计算投资数字餐牌的回报周期。这可以看做是投资智慧型数字餐牌的硬性。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　间接的，实施数字餐牌可以为餐饮企业赢得更多的市场份额、品牌度和感官体验，麦当劳就尤其看好这一点。善用数字餐牌可以减少顾客对排队等候时间的感知，及时将信息标注在餐牌上可以缩短点餐时间。这些则可看做是投资智慧型数字餐牌的软性。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　<strong style="box-sizing: border-box;">　什么叫易用、易维护？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　数拓科技提供的智慧型数字餐牌，无需技术人员，任何市场人员或店面服务员都可以轻松自如的操作。同时，数拓科技也是一家，向餐饮行业提供数字餐牌管理系统的软件公司。该系统针对连锁餐饮定制开发，充分考虑到连锁经营者的多样化使用需求，将操作与管理简化至极。数拓科技提供的商用显示屏及播放器如果出现故障，可以通过简单的插拔来快速更换坏损的硬件。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">关注哪些扩展性？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　灵活的扩展性是智慧型数字餐牌与普通数字餐牌大的区别，智慧型数字餐牌提供标准的API数据接口，可灵活对接社交网络、网络媒体、数据库、POS系统、互动应用等实时的网络信息来源。</p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><img style="max-width:710px" style="max-width: ; vertical-align: middle; box-sizing: border-box;" src="" data-ratio="1.8233618" data-w="640"/></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">“还有一个‘牵引光束’的数字化的效果。如果人们可以看到你的数字餐牌，他们会被吸引到餐厅，当他们看到你的数字标牌，他们的购买决策就被影响着。”</p><p style="text-align: right; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">——罗伯特·洛佩斯，温蒂汉堡专营集团JMJ-LLC公司的所有者和运营</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="letter-spacing: 0px; box-sizing: border-box;">　　</span><strong style="letter-spacing: 0px; box-sizing: border-box;">如何正确使用数字餐牌</strong><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　管理者对数字屏幕和管理系统投入了大量资金，可在顾客眼里却视同一块的灯箱。如果只是将一张静态的餐牌图片放在数字屏幕中，那就完全的浪费了数字餐牌本该具有的优势。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><img style="max-width:710px" style="max-width: ; vertical-align: middle; box-sizing: border-box;" src="" data-ratio="1.3475177" data-w="570"/></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">如何充分发挥智慧型数字餐牌的优势？</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">你可以从“A/B测试”开始</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　什么样的餐牌能够更有效的提升店面销售</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">额？你可以先确定一个预期的目标，比如冷饮的销售额提升8%。然后设计2组不同的餐牌，在相同店面，不同日期进行测试，比如周一使用A组餐牌，周二使用B组餐牌，以此循环。然后分析这段时间的销售数据，通过实际销售额，来衡量A组餐牌和B组餐牌，哪一组能够更有效的提升销售额。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">根据变化的因素调整餐牌内容</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　除了内容本身之外，还有大量的其他因素会直接影响终结果，例如天气。在欧美，相关经过反复测试，发现温度过高的日照往往对苏打饮料的销售产生有利影响，当阳光明媚但天气凉爽的时候，苏打饮料的销量比阴天或天气适中时的销量更好。那么在阳光明媚的大晴天，设置智慧型数字餐牌，自动切换为主推苏打饮料，理应有明显的销售额提升。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　<strong style="box-sizing: border-box;">数字屏幕与店面营销的结合</strong></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　另外从管理角度需要重申的是，管理团队将智慧型数字餐牌放到营销系统里面，作为不可分割的一个重要组成部分，针对性的制定推广营销策略。只有这样才能数字餐牌的价值得到充分体现。</p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">　　“我知道大家喜欢把数字餐牌看作是静态餐牌的替代品，但它们真的可以做得更多。”</p><p style="text-align: right; margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;">——克雷格·拉斯本，飞利浦标牌解决方案北美行政董事</p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="margin: 0.5em 0px; position: static; box-sizing: border-box;"><section style="height: 1px; box-sizing: border-box; background-color: rgb(0, 0, 0);"></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><img style="max-width:710px" style="max-width: ; vertical-align: middle; box-sizing: border-box;" src="" data-ratio="1.7728532" data-w="640"/></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="position: static; box-sizing: border-box;"><section style="font-size: 14px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; box-sizing: border-box;"><span style="color: rgb(95, 156, 239); box-sizing: border-box;">关于数拓科技更多产品和服务，欢迎拨打400-6</span><span style="color: rgb(95, 156, 239);">40-0088咨询了解。也可以登录数拓科技官网进行了解。数拓科技官网：</span></p></section></section></section><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;"><img style="max-width:710px" style="max-width: ; vertical-align: middle; box-sizing: border-box;" src="" data-ratio="2.1621622" data-w="640"/></section></section></section>