青浦淘宝代运营750亿美金、13亿人口、平均年龄25岁他说现在是入局好时机

<p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; white-space: normal; widows: 1; text-align: justify; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">青浦<a href="?t=.cn%7Cu%7C6432920842" target="_blank" title="淘宝代运营" style="color: rgb(255, 0, 0); text-decoration: underline;"><span style="margin: 0px; padding: 0px; max-width: ; color: rgb(255, 0, 0); box-sizing: border-box !important; word-wrap: break-word !important;">淘宝代运营</span></a></span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; white-space: normal; widows: 1; text-align: justify; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">【编者按】相比在以欧美为主的跨境电商“红海”市场里厮杀的惨烈，倒不如选择开垦非洲这片跨境电商“蓝海”市场处女地，更具诱惑，更有机会，更富有挑战。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; white-space: normal; widows: 1; text-align: justify; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif;">或许，正是看到了这样的机会，Kilimall于2014年7月在肯尼亚成立，是一家主打非洲市场的跨境电商，将中国商品在非洲本土进行电商交易，在短短两年时间里，就已经成为非洲大的电商平台之一，更是被称为“非洲版天猫”。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; white-space: normal; widows: 1; text-align: justify; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif;">目前，Kilimall主要聚焦在肯尼亚、乌干达、尼日利亚、加纳、科特迪瓦等国家开展业务，主打消费电子类、Fashion品类、Home品类等产品。现在，有将几千名卖家入驻Kilimall，这其中有70%的卖家来自中国。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; white-space: normal; widows: 1; text-align: justify; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif;">日前，亿邦动力网与Kilimall全球招商总监刘光国进行了一场对话。关于非洲电商市场概况、发展前景，以及Kilimall在发展过程中遇到的困难、如何帮助更多中国制造出口到非洲，他给出了自己的分享，这对于想要在非洲市场掘金的跨境电商卖家而言，可能会有些许帮助。</span></p><p style="margin-top: 0px; margin-bottom: 0px; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; line-height: 25.6px; white-space: normal; widows: 1; text-align: center; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><img style="max-width:710px" data-copyright="0" data-ratio="0.75" data-s="300,640" data-src="?wx_fmt=jpeg" data-type="jpeg" data-w="1280" _width="auto" src="?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1" data-fail="0" style="margin: 0px; padding: 0px; height: auto !important; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; width: auto !important; visibility: visible !important;"/></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; text-align: center; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; font-size: 14px; color: rgb(178, 178, 178);">（<span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; text-align: justify;">Kilimall全球招商总监刘光国</span>）</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="font-size: 18px; color: rgb(0, 0, 139);">非洲电商市场潜力大 现在入局较合适</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">“非洲电商市场是片新蓝海，现在进入比较合适。”刘光国告诉亿邦动力网，非洲电子商务近年来发展增速快，市场潜力大，相较于成熟的欧美市场，中国企业更容易在这个新兴市场里找到发展机会。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">据了解，非洲目前有54个国家，在进入新世纪以来全球经济增长快的10个国家中，非洲占6个，同时有8个非洲国家经济增速超过东亚地区。此外，南非还加入了世界“金砖国家”集团， 成为世界主要新兴体国家之一。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">根据麦肯锡全球研究所的数据显示，预计到2020年，整个非洲的年度消费支出将超过1.4万亿美元，到2025年，网络将覆盖非洲50%的人群，线上销售额将突破750亿美元，这也充分说明未来十年，非洲电商将迎来快速发展的时机。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">在刘光国看来，非洲电商市场发展前景广阔，还有着3个方面的因素：</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">1、人口红利。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">据联合国新一组数据分析，非洲拥有全球快的人口增长率，目前非洲约有13亿人口，预计30年内翻一番，将达到26亿，并且人口结构特，平均年龄在25岁左右（欧洲为49岁），这意味着非洲有更多的年轻消费人群，潜力较大。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">2、经济增速快。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">近年来，非洲经济增长速度非常快，整个非洲大陆保持着6%的经济增速。目前非洲54个国家中，有3个国家人均GDP过于中国（中国人均GDP为6800美元）， 这表明，非洲人民的购买力将得到进一步提升，消费能力越来越强。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">3、网络覆盖全。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">这几年，非洲各个国家的3G、4G网络发展相当迅猛，其3G网络信号跟国内同步，但是4G网络信号要比国内好很多，比如，尼日利亚直接进入移动互联网时代。网络基础设施的覆盖，也为非洲电商的发展提供了良好的条件。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">同时，刘光国告诉亿邦动力网，目前，整个非洲电商市场容量在500亿美金以上。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">随着基础设施的完善、各项商品和服务进入非洲市场，非洲电子商务势必会迎来较大的发展。中国企业“走出去”已是大势所趋，而选择非洲这样的新兴市场，能够做大做强的概率或许更高。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(0, 0, 139); font-size: 18px;">支付、物流、货源、人才、售后，Kilimall如何迎接这些挑战？</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">非洲市场充满机会，但也存在一系列的挑战。那么，Kilimall在进军非洲的发展过程中遇到了哪些挑战与困难？又是如何解决的？</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">刘光国坦言，Kilimall在非洲发展过程中确实遇到一些挑战，比如物流、支付、货源、人才、售后等，但Kilimall立足当地，迎接挑战，希望能给用户提供更好的服务。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">1、物流。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">刘光国表示，中国商品运到非洲，要解决的是国际运输以及到港后的清关问题，其次是后一公里配送。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">解决：</span></strong><span style="text-align: justify; margin: 0px; padding: 0px; max-width: ; color: rgb(63, 63, 63); box-sizing: border-box !important; word-wrap: break-word !important;">Kilimall打造 后一公里配送，提供完善的FBK海外仓储体系以及全非洲的WMS—物流仓储管理体系，目前在三个国家建海外仓，比如在内罗毕设有1万多平米的海外仓，这样可以解决头程、中程的远程物流运输。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">在清关方面，物流品牌KiliExpress有比较全面的合作方，卖家发货到深圳中转仓以后，后续相关环节全程由KiliExpress负责。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">同时，刘光国强调，Kilimall通过自建物流品牌KiliExpress做后一公里的尾程配送，从而提高客户体验，在核心区域，能够做到当日达；主要地区，次日达；偏远地区，3日达。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">2、支付。</span></strong><span style="color: rgb(63, 63, 63); text-align: justify;">“东非一些区域习惯货到付款，这跟非洲本地的信用环境有很大关系，而在西非一些国家，比如尼日尼亚，信用卡使用还是比较普及。”刘光国认为，提高线上支付占比与增强客户体验有着很大的关联。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">解决：</span></strong><span style="text-align: justify; margin: 0px; padding: 0px; max-width: ; color: rgb(63, 63, 63); box-sizing: border-box !important; word-wrap: break-word !important;">Kilimall与当地电信运营商合作，帮助他们建立手机钱包系统，目前这个钱包使用非常普遍，在线支付比例超过60%。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">3、货源。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">非洲国家众多，涉及不同语言、宗教信仰和消费习惯。在刘光国看来，如何做好商品规划？如何做好差异化选品？如何打造？是一个很大挑战。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">解决：</span></strong><span style="text-align: justify; margin: 0px; padding: 0px; max-width: ; color: rgb(63, 63, 63); box-sizing: border-box !important; word-wrap: break-word !important;">“本地化运营。”刘光国认为，立足本地化，了解当地习俗、消费者习惯，同时结合非洲商品“物、选择少、质量差”的特点，提供比较受欢迎的货品。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">4、人才。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">做跨境电商需要的电商人才。“其实，电商人才在国内也是非常昂贵的，在非洲更难寻觅到合适的本地电商人才。”刘光国还透露，非洲员工管理也是一个很大的挑战。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">解决：</span></strong><span style="text-align: justify; margin: 0px; padding: 0px; max-width: ; color: rgb(63, 63, 63); box-sizing: border-box !important; word-wrap: break-word !important;">刘光国表示，Kilimall要培养电商人才，同时给予非洲团队更多赋能，让本地化运营的措施能够接地气实施。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">5、售后。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">“目前有能力在非洲建立自己售后体系的公司，但是售后又是做电商绕不开的话题。”刘光国说，他们也在这方面不断完善，想要给客户提供更好体验。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">解决：</span></strong><span style="text-align: justify; margin: 0px; padding: 0px; max-width: ; color: rgb(63, 63, 63); box-sizing: border-box !important; word-wrap: break-word !important;">Kilimall在非洲自建提货点，可以充当售后网络；同时，本地有的售后客服，提供24小时在线服务。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">后，刘光国针对以上，做了一个概括：对于这些问题，Kilimall的核心思想是“立足本地化”，强化本地化运营。Kilimall自建海外仓，自建物流尾程配送，组建支付团队，对接各个国家当地银行，组建本地客服，培训本地人才，拓展本地供应链，未来，这些都会成为Kilimall的核心竞争力。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="font-size: 18px; color: rgb(0, 0, 139);">发挥自身优势 帮更多中国制造卖向非洲</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">Kilimall作为一家立足于非洲本地的电商，与本土电商相比，又有哪些竞争优势呢？刘光国给出了他的答案：</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">，中国的电商理念。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">Kilimall虽然强调本地化，但是相关的运营核心仍在国内，由中国团队操盘，同时把的理念带到非洲，源源不断引入国内的电商人才。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">其次，中国供应链的支持。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">Kilimall有中国供应链的支持，中国制造已经到了输出阶段，而非洲需要中国制造、中国智造。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">然后，政策红利。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">受益于国家政策红利，逐渐引导国内资本开始关注非洲市场，关注非洲电商的发展。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">后，强化本地供应链建设。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">Kilimall强化本地化的供应链建设，引导本地品牌入驻，引导做FBK入库，同时，利用中国制造优势发力全球购模式。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><strong style="text-align: justify; margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;"><span style="margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important; color: rgb(63, 63, 63);">在被问及到Kilimall如何帮助更多中国制造走向非洲时？刘光国告诉亿邦动力网，Kilimall目前正在大力发展中国卖家，引导更多中国卖家、中国品牌进入非洲市场。</span></strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">Kilimall已经拥有成熟一体化服务，在短暂的3年内逐步塑造了自己的竞争优势，目前已驶入一个发展快车道。而这两年的发展，Kilimall也切实改善了非洲部分区域人民的生活品质，同时，这也为中国产品和服务创造了一个全新的增量市场。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">他还表示，借助于Kilimall平台在非洲本地的影响力，一大批中国企业、中国品牌通过跟Kilimall的合作，取得了不小的成功。比如，Kilimall与某个广东品牌合作，帮助其进入非洲市场，双方联合做站外推广（线上，Google、facebook引流；线下，户外广告牌、纸媒等），同时，Kilimall在站内给予充分的流量支持，推广该品牌，活动高时单一型号达到日销1000件以上。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">同时，刘光国向亿邦动力网表示，2018年，Kilimall将会落地非洲全渠道运营，打造“百万酋长”计划：培养100个各种级别酋长、携带100个中国超级品牌进入非洲市场、打造100个百万美金/月以上的卖家、挖掘100个二级分类、打造100个每月销售百万美金的Hot cake。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; clear: both; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">而这，也意味着需要中国更多的品牌、工厂、卖家关注非洲市场，把握机会，才能在非洲电商市场里掘一桶金。</span></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="text-align: justify; color: rgb(63, 63, 63);">聊到后，刘光国还向亿邦动力网透漏：</span><strong style="text-align: justify; color: rgb(63, 63, 63); margin: 0px; padding: 0px; max-width: ; box-sizing: border-box !important; word-wrap: break-word !important;">2018年，Kilimall除了在C端继续加码外，也计划在B端市场寻求突破，包括大额、小额的B2B，品类以标品为主。</strong></p><p style="margin: 0em 0.5em; padding: 0px; max-width: ; min-height: 1em; color: rgb(62, 62, 62); font-family: "Hiragino Sans GB", "Microsoft YaHei", Arial, sans-serif; white-space: normal; widows: 1; line-height: 1.75em; background-color: rgb(255, 255, 255); box-sizing: border-box !important; word-wrap: break-word !important;"><span style="color: rgb(63, 63, 63); text-align: justify;">这，或许是一个方向。</span></p>